To market your product to the above customers you can use different free or paid methods. All have one thing in common and that is the fact that they all revolve around something called keyword optimizing and they all have the purpose of getting your customer pre-sold on the product. For instance, if you choose to use something called article marketing you write articles that is optimized for the chosen keywords (in this case “how do I train my dog not to bark at people”. In the article(s) you do not directly sell the product. You give away knowledge to the reader which the reader finds useful. Then at the bottom of the article you give the reader information on how to learn more about the subject. Hopefully they click and arrive at your website pre-sold and motivated to learn more and finally maybe they click on the links to your merchant (the company) and buys the product.he number of people purchasing products and looking for services in the Internet are increasing at a fast pace. The online market place is a dynamic place where the time for convincing customers about your product or service is quite minimal. So the challenge for an Internet marketing person is to persuade the customers within the short time period available to him or her.

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Two of the most important Internet marketing techniques are Search Engine Optimisation (SEO) and the PPC advertising. With an increase in number of people using the Internet for purchasing products and services, more number of companies resort on these techniques to increase their customer base. More online users are accustomed to using search engines before they proceed to making the purchasing decision. This has prompted online sellers to vie for top positions in the different search engine results pages (SERP), which will in turn result in an increase in the number of visitors to the websites.

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