Ordering Versioned PrintStationery Shops in Chennai.Stationery Shops in Chennai Typically, versioned printing is referred to when there is more than one copy of a version of a document or item. But, there may be any number of variations of that document or item. For example, a sales leaflet for a holiday company may have a design which it uses to advertise a range of holidays. However, even though the design and layout is the same, the content could be different for each type of holiday. There may be changes to text, pictures and colours specific for each offer. However, the print quantity for each offer will be more than 1 copy.

Ordering Personalised Print. Personalised printing is referred to when each print copy is unique to the recipient. The individual difference of each one might only be a change of name and mailing address. Or, if it is for 1-to-1 marketing, personalisation could be a complex combination of different text and images. An example might be a postcard advertising a car with an offer personalised to fit the recipient’s profile.

Printing Versioned and Personalised Items. With the very latest Digital Presses, quality is very close to that of Litho. Using real inks, immediate drying and fast delivery of finished personalised print, it isn’t difficult to see why this sector of print is growing. Many organisations are enjoying reduced costs and business growth as a result of implementing targeted print campaigns as part of their overall sales and customer service strategy.

Modern Digital Presses are capable of producing quantities as low as 1. Although technically there isn’t an upper limit on quantity, runs up to about 2000 will remain competitively priced. At this point the higher speeds of Litho Presses will make Litho Printing a more cost effective option.

Combining the latest on-line technology with variable print solutions provide print buyers with maximum advantage. Being able to manage marketing campaigns and short run variable printing from the desktop has never been easier. With the right solution, it is possible to order print 24/7 from anywhere in the world, send files direct to press and have jobs delivered within hours.
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